Artist profile ·
NEVA BEENA ROOKIE IS A TULSA VETERAN WHOSE NAME REFUSES THE EASY LABEL
Also known as PRO, the East Tulsa producer and rapper has built local artists and a catalog since beginning behind the boards in 2005.
After two decades around Tulsa music, “Neva Beena Rookie” reads less like a nickname than a thesis.
The artist also known as PRO says he started producing around 2005 and became an ambassador for East Tulsa’s scene, helping build local artists before his own public catalog expanded. That history gives the later records a foundation in craft and relationships.
Knowledge accumulated and circulated
Singles including “King of Tulsa,” “Strap,” “Step On You,” “RISK” and “Somethin’” show a performer staying active while production and feature work keep moving around him.
A veteran profile has to reach past longevity. His strongest story is knowledge accumulated and circulated across a city: artists developed, recording culture changed and the PRO and Neva Beena Rookie identities balanced inside one long practice.