FVTV original interview · Full episode

CHE WISE TOLD FANS TO STOP PAYING FOR VOTES. THEN CAME THE ELIMINATION.

Che Wise sits down with Shordy Raw to explain his Global Search experience, the fight for radio play and why he is building his own label.

Che Wise says he made it to round four of Global Search, then told his supporters to quit spending $10 on votes. Sitting down with FVTV, he gives his side of what happened next and the calls he made as an independent artist.

Shordy Raw also gets him talking about the music, the pressure of chasing radio play and the grind of keeping his own operation moving without waiting on somebody else to open a door.

Che Wise speaking to Shordy Raw about Global Search votes
Che Wise recounts what he experienced during Global Search.

THE RADIO DOOR WAS STILL CLOSED

Che says an earlier station told him he needed label backing to get radio play. He already had one. His own label, TIOLI, short for Take It or Leave It. He also breaks down how differently he comes at R&B and drill production.

Che Wise and Shordy Raw discussing record labels and radio play
The conversation moves into radio gatekeeping and independent releases.

STILL PERFORMING WHILE LIVING IN HIS CAR

Che remembers living out of his Mercedes for months and still getting on stage to perform. He also talks about bartering with other creators instead of assuming every collab has to start with an invoice.

Che Wise discussing performing through a period without stable housing
Che discusses staying active in music through unstable housing.

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